Chief Marketing Officer
Eric Fletcher is an author, writer, speaker and marketing executive. For the past decade he has served as a Director and CMO for large national business law firms.
Fletcher’s professional career has been rooted in the art and science of effective communication throughout many communications-based industries. For the past 20 years, Fletcher has been involved in marketing and business development, where he was recognized among the 2012 Top 50 Private Company CMOs in America and as one of the “50 Marketers Over 50 You Should Know” by The Global CMO Magazine in spring 2013.
Eric is a recognized leader and authority in the social media arena. He co-authored 8 Mandates For Social Media Marketing Success, has been a columnist and member of the editorial staff for Best Practices for Social Media Marketing Magazine, is a founding contributor to The Social CMO thought leadership blog, and is among the 20 most followed CMOs on Twitter. Since 2001, he has authored the Marketing Brain Fodder Blog focusing on strategic marketing, communication and values in today’s changing marketplace.
Eric holds an associate’s degree from Rochester College, a Bachelor of Science from Abilene Christian University (ACU), and did graduate studies in communications and human relationship management at ACU.
The missing metric: Exploring how we measure vision
Benchmarks play a critical role in shaping opportunities and experiences. From physical measures like length and weight at birth, to test scores designed to signal intellect; from a monthly checkbook balance, to projected quarterly earnings, measures often have disproportionate impact on how we are viewed and how we behave.
What happens if the metrics are incomplete?
This talk is an exploration of how Vision is measured. Drawing on the personal experiences of one born legally blind, Eric Fletcher shares an account of the limiting nature of the tests that measure eyesight, and what can happen when incomplete testing leads to inaccurate conclusions.
Crediting parents and mentors who knew the tests did not tell the complete story, Eric shares this idea: Vision (with and without a capital “V”) is at least as much about what we believe in our hearts as what we can delineate with the eye.
In a world where few things are black and white, senses become entangled with experiences to create a reservoir of perceptions and beliefs that define almost everything
This is an exploration of what we might see if we remember the missing metric.