Michael B. Maine
Can we encourage positive behavior by making things fun? The folks over at The Fun Theory do. They held a competition inviting people to provide ideas on how to make everyday tasks such as throwing away trash, taking the stairs instead of the elevator, and recycling more fun. They simply ask the qustion, “Can fun change behavior for the better?” Here are some of their submissions.
Michael Maine is the founder and chief strategy officer of Menrva Labs , working with small businesses and non-profits to build sustainable business and marketing strategies. Follow Michael on Twitter at @michaelbmaine and @menrvalabs.